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Chief Ovary Officer

Make marketing to women great again

​​I fix funnels that repel women (which is most of them).

Worked with
30+ brands featured in Vogue, Shark Tank, Forbes, and Business Insider.

Generated over
$12M+ in tracked sales by rebuilding funnels for female psychology.

The problem I solve: Women abandon your cart at 3x the rate of men, not because your product is bad, but because your funnel is built for male psychology.

What I do:
âž” Replace aggressive urgency with certainty architecture
âž” Eliminate decision overwhelm with anti-overwhelm sequencing
âž” Build trust loops instead of pressure tactics
âž” Convert female buyers at 2-4x industry average

New In

$12M+ IN TRACKED SALES GENERATED

30+ BRANDS ACROSS BEAUTY, WELLNESS, COACHING & MORE

 
 

2-4x AVERAGE CONVERSION RATE IMPROVEMENT

 
 

I spent the last 5+ years reverse-engineering what actually converts female buyers, and while most marketers think women are "harder to sell to" the truth is that it's because they're forcing female buyers through funnels architected for male psychology.


Different brain chemistry = different buying behavior.


I've audited 300+ funnels, interviewed 200+ women about why they buy or don't buy, and studied the neuroscience of female decision-making.


Across it all, I found a pattern of 6 Emotional Blockers that show up in every funnel to kill conversions, and most brands are triggering 2-3 of them in the first 30 seconds.


That's why I created The Female Funnel Bible™ and the Certainty Architecture™ framework. A proven system that stops you from hemorrhaging female buyers and starts converting them at 2-4x industry average.

 
 
 
 
 
 
 
 

Brands I’ve worked with:

 
 
 
 
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SO, WHAT DO I DO?

There's no one-size-fits-all solution for everyone, and I don't I don't offer cookie-cutter tactical services. So here's what I do in essence:
 

  1. I help brands understand why they're hemorrhaging female buyers so they can stop guessing and start converting.

  2. I help brands build funnels using female psychology, not male-centric "best practices" that actively repel women.
     

Most of my clients come to me when their funnel converts men but loses women. Or when they're scaling, but female conversion rates are tanking.
 

I dig into every part of your funnels, ads, landing pages, checkout flow, email sequences, and offer positioning to tell you exactly where you're losing female buyers and give you a detailed plan to fix it.
 

Most times, you may not even have a creative problem, but a psychological architecture problem.
 

I'll help you rebuild your funnel for how women actually by using frameworks I've built over 5+ years working with brands that have generated $12M+ in tracked sales.

WELCOME TO MY (HUMBLE) BRAG AREA

SERVICES I OFFER

Female Funnel Audit – $5,500

I will review your brand's funnel architecture, ad creative, email sequences, landing pages, checkout flow, and offer positioning specifically through the lens of female buyer psychology.
 

I will tell you exactly where you're losing female buyers, which of the 6 Emotional Blockers you're triggering, and how to rebuild using Certainty Architecture™.
 

What's included:

  • Complete funnel teardown (ads → landing page → checkout → email)

  • Analysis of where you're losing women vs. men (if you have gender data)

  • Identification of the 6 Emotional Blockers killing your conversions

  • Breakdown of what's triggering threat response vs. building trust

  • Platform-specific recommendations (Meta ads, Google, email, VSL, organic)

  • Before/after copy examples showing how to rewrite for female psychology

  • 15-20 page report with tactical fixes + strategic positioning shifts

  • 90-minute strategy call to walk through everything
     

Timeline: 5 weeks

Requirements:

  • Must have existing traffic/funnel to audit

  • Need access to analytics, ad accounts, email platform

  • Minimum $50K/year in revenue (so there's actual data to work with)

Best for: Brands hitting a plateau with female audiences, or brands pivoting to target women and need a complete funnel overhaul.
 

Female Positioning Sprint – $3,500

I will take your existing offer, product, or brand and rebuild the positioning specifically for female buyers using Certainty Architecture™ and Emotional Logic™ frameworks.
 

What's included:

  • Deep dive into your offer, product, and current positioning

  • Customer research review (if you have it) or competitor analysis

  • Complete positioning overhaul for female psychology

  • Messaging framework that addresses the 6 Emotional Blockers

  • Copy examples across key touchpoints (ads, landing page, email, social)

  • The exact hooks, angles, and emotional triggers that convert women

  • 90-minute strategy call to walk through implementation
     

Timeline: 2 weeks

Best for: New brands launching to women, established brands repositioning for female buyers, or brands that know their offer is good but the messaging isn't landing.
 

Lina On Call – $4,500 for 4 Weeks

I will give you 6 hours of live meeting time + unlimited support via Slack or Telegram with a 24-hour max response time during business hours.
 

You can use this time for:

  • Meta ad creative feedback (is this triggering threat response or building trust?)

  • Email sequence reviews (are you converting or overwhelming?)

  • Landing page copy audits (which Emotional Blockers are you missing?)

  • Offer positioning Q&A

  • "Why isn't this converting women?" diagnostics

  • Training your team on female buyer psychology
     

What I can't do:

  • Hands-on execution work (writing full copy, building funnels, managing ads)

  • Provide templates or plug-and-play scripts

  • Be your full-time consultant
     

Best for: Audit clients who want ongoing support during implementation, or teams that need regular feedback as they rebuild their funnel for female buyers.
 

60-Minute Female Funnel Diagnostic – $997
What's included:

A focused 60-minute call where I'll diagnose exactly where your funnel is losing female buyers and give you immediate, actionable fixes.
 

This is NOT a general "strategy call." This is a tactical diagnostic session.
 

What we'll cover:

  • Quick audit of your current funnel (send me links before the call)

  • Identification of which of the 6 Emotional Blockers you're triggering

  • Specific recommendations on what to fix first

  • Copy/messaging adjustments you can implement immediately

  • Platform-specific quick wins (Meta ads, email, landing page, checkout)
     

What you'll get:

  • 60 minutes of focused diagnostic work

  • A follow-up email with bullet-point action items

  • Recording of the call for reference
     

What this is NOT:

  • A full audit (that's the $5K service)

  • Hands-on execution work

  • A chance to "pick my brain" about general marketing
     

Timeline: 1 week from booking to call (you'll need to send funnel links/assets 48 hours before)
 

Best for: Brands that have a specific problem they want diagnosed quickly, or brands that want to test working with me before committing to a full audit.

 

Custom Brand Positioning – Let's Talk

If you're building a brand from scratch to target women, or doing a complete repositioning for female audiences, let's talk.
 

These projects are highly variable in timeline and scope, so I can't offer standardized pricing.
 

I can help you:

  • Build positioning from the ground up using female psychology

  • Validate product-market fit for female buyers

  • Develop a complete go-to-market strategy

  • Create messaging frameworks, copy systems, and funnel architecture
     

Best for: Founders building for women, established brands pivoting to female audiences, or brands doing a complete overhaul.
 

If you're interested in any of the above, hit the button below and drop me an email.

WHY YOU SHOULDN'T HIRE ME

Don't hire me if:

  • You're looking for someone to just "write better copy" or "test more ads"

  • You want quick wins, low-hanging fruit, or surface-level growth hacks

  • You think the solution is just making things pink and adding "girl boss" language

  • You're not willing to restructure your funnel based on female psychology

  • You need a copywriter, media buyer, or funnel builder (I'm not any of those things)

  • You're absolutely convinced there's some "secret tactic" that will fix everything

  • You want someone to tell you your funnel is fine and just needs small tweaks
     

If you want these things, there are hundreds of service providers you can hire.

Hire me if:

  • Women are abandoning your cart at 2-3x the rate of men, and you don't know why

  • Your funnel converts men but loses women

  • You're scaling, but female conversion rates are tanking

  • You're pivoting to target women and need to rebuild everything for female psychology

  • You want to understand the neuroscience and psychology, not just get a list of tactics

  • You're ready to rebuild your funnel from the ground up if that's what it takes

  • You want to operate from a position of confidence: knowing exactly why women buy (or don't), and how to architect funnels that convert them at 2-4x industry average
     

Most of my clients come to me for one of five reasons:

  1. They like what I share publicly (my Twitter, Telegram, or this website)

  2. Their funnels convert men but lose women, and they want to fix it before they scale

  3. They're tired of "best practices" that don't work on female buyers

  4. They want a competitive advantage that doesn't get arbitraged away in 90 days

  5. They're ready to stop leaving millions on the table
     

My services aren't for everyone. But if they're for you, get in touch: lina@linafahizul.com

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I share what's working (and what's not) in female-focused marketing daily.

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© 2025 Lina Fahizul

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